Monday 16 July 2012

Birmingham Chilli Festival Report.


Well, the Birmingham Chilli Festival has come and gone.  Thanks to all of you who turned up to say hello and thanks again to everyone who bought some of our products.
The Friday was quiet due in part to the weather which was, now typically for the summer of 2012, wet and windy, but Saturday was dry and much busier.
It was a very different experience to the other three festivals we have been to, as it was situated in a public place and the customers were a mix of chilli fan's who had made a special trip and people who had just stumbled upon it on their Saturday out in Birmingham.
For us it was a great networking opportunity.  We met Sharon who makes her own delicious West Indian Sauces and Jerk Marinades from totally fresh ingredients and we plan to to stock these soon so keep a look out for them on the web-site.  We also met a young man who is in the process of establishing the Midlands first Chilli Farm.  More on that in a future blog.......
We also met a great semi-retired couple who are going to help us optimise our on-line business for a very reasonable fee.
I have recently been approached by a local pub to help them organise a Chilli Eating Competition so paid special attention to this event at the Birmingham Chilli Festival and took away a few ideas and safety tips.  What great entertainment it is watching insane macho people consuming raw chillies one after the other gradually moving up the Scoville Scale.  If you ever get the chance to see one don't miss it!
Best Sellers from this weekend were our range of Chilli Chocolate and interestingly some of our specialised Dried Chillies.  On the Thursday before the event we picked up some delicious Mr Singh's Hot Sauce at our local East End Cash and Carry and sold out by lunch-time on the Friday!  We'll definitely be stocking that in the future.
We also took the opportunity to promote our range of Hampers and Gift Boxes which are in still development and the full range will be available in time for Christmas, as will our new Chilli Glassware range which again is not yet on the web-site.

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