Friday 6 April 2012

Capsaicinoia - What's in a name.

The name Capsaicinoia is made up of two parts, Capsaicin and oia.  Crazy for Chilli!


Let's start with oia which is a suffix of the word paranoia.  Paranoia come from the Greek word for  madness ("para" = outside "nous" = mind).  It is also linked with the suffix oid which means like but not the same as.  Paranoia is often used as a lay term for madness or craziness and at Capsaicinoia we are Crazy for Chilli hence the play on words around the oia suffix.


Interestingly the word capsaicinoid does exist to describe chemical compounds which are like capsaicin but not exactly the same as capsaicin.


Capsaicin itself is the active chemical compound in a chilli pepper which are plants belonging to the genus capsicum.  


Capsaicin is pronounced kap-sei-sin but we use a hard "c" as it has a better ring to it thus pronouncing it kap-sei-kin-oya.


Capsaicinoia is all about celebrating and enjoying the chilli, in terms of how it looks and tastes, and the positive and beneficial effects of capsaicin.

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